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Create your first animation character design from scratch. Learn everything you need to know about animation and draw your characters in styles.

Are you one of them who wants to learn about character design and make your own 2D animation character’s collection, then you have landed on the right blog!

Creating a character from scratch is a bit challenging task for newbies, but this guide will help you get it done in a professional style.

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We the evolution of time, character sketching and designing have changed. A few years back, it was done on the canvas of paper with hand and pencil, and now, it gets done on the digital canvas with digital design & sketch pen or software.

When you are thinking of creating an animated explainer video, this is where you can use animation character design – a visual art or character design to demonstrate the core message of the video and drive the story.

If we say that the story is incomplete without characters, it justifies the fact that the characters are the central part of any story.

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Animation character design is the skill set you will need while making an animated video. Sometimes our imagination has a sketch that fulfills the requirements of the character, but due to lacking in character animation skills, the outcomes are always the opposite to what you have imagined.

But thanks to the evolution of technology, we are living in the era where we have great animation software to xerox our imagination on the computer screens.

Note: You must learn the difference between 2D animation and 3D animation before starting the character animation. This will help you understand what type of animation you want to include in your video.

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Companies and brands use animated explainer videos for business marketing and growth. Uber is one of the examples who animate their explainer video, which helped them increase inter-city rides and 800K+ views in a week.

Character animation is not only good for an animated video but also a productive asset to any business. Research has proven that 93% of the companies that run animated explainer video campaigns can make more potential customers than other companies.

Companies use explainer videos to make their targeted audience understand the product better. To achieve this milestone, companies spend hours in research, study, discussions, and decision.

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After getting the answers to the questions above, the next step is to ask some important questions to yourself about the project:

After a clear understanding of the targeted audience’s mindset, your next step is to understand the genre of character design that best suits your project persona.

The icon animations are simple and easy to make. These designs are very impactful and easily imprint the mark in the mind of people.

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Pop style characters are complete with expression and are usually seen in comics or mascot videos. These characters are the ones which revolve the whole video around them.

The pop style characters are also helpful in building a brand’s mascot recognition amongst the audience. With the action, pop style character let the video become memorable for the audience.

Before starting it on the software, use the conventional way: hand, paper, and pencil. Try to elaborate the expression and attitude of the characters.

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Sometimes our imaginations don’t match with the visual thoughts of the audience. So, get a review from the people and alter your character. (re-experimentation)

Add life to your character and give the character a signature pose. It will help the audience to remember your brand through the character forever.

Let’s recall the signature pose of Mr. Clean – a mascot that has been used by Procter & Gamble. Its signature pose, of folded arms, gave the brand high recognition and made it the most used all-purpose cleaner in the 1980s.

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The last step is to animate the character. Pass your character from the different phases of motion before finalizing the final actions.

You can add effects and movements to your character through animation effect tools. It’s either 2D or 3D; movement is a vital part of motion animation.

It would be best if you focus on these animation tips (do’s and don’ts) while animating a video or character. You can follow the animation process with 7-steps to create an impactful animated video.

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Many companies claim to be the best animation companies for video projects; we have categorized the best video animation companies for your video animation project.

If you want professional assistance in video or character animation, then stop your hunt here! You can contact – one of the leading animation companies, who is an expert in whiteboard animation, explainer video, 2D animation, 3D modeling, educational video, promotional video, and more.

Sophiea Ank is an animator, but her passion for reading and writing made her Content Head at . She loves to educate people through her blogs about technologies, animation, videography, and games. In her free time, she watches Brooklyn Nine-Nine and reads Paulo Coelho.In this massive guide I try to cover (almost) everything you might need to know about animation if you're trying to get into the animation industry.

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I'll cover some of the basic concepts of animation, vocabulary, principles, software, hardware, books, courses as well as some of the options for people who want to get into the animation industry, but are overwhelmed or intimidated.

I'll go over what is animation, what it takes to make animated movies (2D or 3D), and even how to start looking for a job in the industry.

You can start small and simple and slowly develop your skills and unique style. You don't even need to know how to draw well.

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We built an entire course dedicated to understanding the basic principles of animation, so that you can cover your basics before jumping into animation. It's this one, right below.  

Learn the basic principles of character animation, including a survey of the different types of animation, basic vocabulary, and the 12 principles of animation. If you’re just starting out and want to make sure your basics are covered – this course is the best place to start.

The most important part of all of that is the word life. Bringing life is the true essence of the animator's job. And there are many ways of doing that.

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Before we jump it, you can watch this video where I explain the differences between animating in 2D and 3D. This will give you an idea of what an animator actually does.

Now that we covered the basic idea of what animation is, it's important to understand the vocabulary and specialized terms used in the animation and filmmaking industry.

Depending on the software, we might use the timeline to make changes to the timing of the animation, as well as the position of the elements.

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The frame rate of an animation is the number of individual images (or frames) that are being displayed over the span of one second. It is a setting you can adjust in the animation software.

Working on twos means holding each drawing for two frames, so one second of animation at 24 frames per second would only be 12 drawings, not 24.

In 2D animation working on two's looks fine in most instances, and there are even cases where drawings can be held longer. In 3D, though, working on one's is the standard.

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Normally in live action filmmaking, the term 'shot' refers to the images between camera edits, while a scene is all the shots and dialogue that take place at a particular location for a continuous block of time.

In animation, however, we often use the term 'scene' and 'shot' interchangeably. When we talk about a scene/shot, we often refer to one specific continuous piece of animation in between camera cuts.

In hand drawn animation, keyframes (or just keys) are the major important poses that define the scene. Breakdowns come between keys and define what the motion from key to key will be. In-betweens are all the frames that come in between to smooth out the motion.

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In 3D, a keyframe is any position on the timeline where the animator has defined the position of the character. In-betweens are all the frames that the computer interprets or automatically generates to move the character from key to key.

Timing means the total number of frames that will be used for a movement. Spacing is the amount of change that comes between each frame. Decreasing the spacing, makes an object slower, while increasing the spacing makes it look faster.

In paper animation this is done by having multiple drawings on a light table, but in modern animation programs there's often a feature called onion skinning. It lets you see semi-transparent representations of the frames behind or ahead of the current frame you're working on.

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You might have a background, multiple characters, and some scenery all being developed separately. Compositing is how all those pieces get put together into a single scene.

The 12 principles were a set of core concepts that were developed in the 1930's by animators at Walt Disney Studios as they were transitioning from doing shorts to feature films. It was a gradual process of discovery and refinement as the animators tried to push their work to a new higher standard.

These 12 principles were first compiled by the legendary animators Frank Thomas

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